Are you convenient enough?

Are you convenient enough?

Hello from the digital site,
Patrick from Digi-Pal here.

What you will learn today:

How Amazon and Worldcoin uses biometrical information for a more convenient experience

Ready? Lets go down the rabbit hole 🐇🐇🐇

I am German so i compare obviously everything to my everyday life. Seeing what is possible and what the current state in most businesses is, is dissatisfying.

Think of something easy as paying with card. In Germany there are small companies, which do not accept Credit Cards (like Visa, Mastercard, Amex) and so on. They still require Cash or Debitcards.

I normally don’t use cash. It isn’t convenient for me. I prefer paying with my smartphone or smartwatch. If they doesn’t offer i look for another store and probably will not come again.

In comparison, Amazon rolls out his new technology called „One“ and wants to use it in his 500 Whole Foods stores, the official statement says. It is a fully contactless, biometric-based system for convenient shopping, entertainment and access.

With One Amazon allow it‘s users to use their palm for various activities like payment, loyalty card use, age verification and venue entry. All is linked with the information on the users Amazon account.

Of course, we can discuss about the privacy concerns which comes along. But in reality, in my humble opionion, most users do not really concerned about their privacy and contact information.

What do you think, who has currently the most biometric information? It is Apple and Google through our smartphones and tablets. We use these devices with our fingerprints and Face-Id. We accept, giving our biometric information as a share for a convenient use. And it is totally normal for us now.

Or think of another example – Worldcoin. If you didn’t heard about, Worldcoin is founded by Sam Altman (who also founded ChatGPT) who wants to bring individual identity to the blockchain by scanning the Iris.

From the point of view of privacy, it can be viewed in a differentiated manner. Nevertheless, X number of people voluntarily had their irises scanned (it should not go unmentioned that the users also received financial incentives in the form of Worldcoins for the scanning). And this despite the fact that it has had no concrete benefit up to now – apart from the unique and unchangeable identifiability on the blockchain without giving any other personal or private information.

Conclusion

Every company of all sizes need to look how to create a convenient and easy experience. This is not alone for purchasing but in every use-case in contact with other stakeholders (like suppliers, customers, employees and so on). Especially when it comes to applicants.

In Germany we have a proverb: Entweder du gehst mit der Zeit oder du gehst mit der Zeit. (Either you move with the times or you move with the times.)

It means so much that the company either adapts to the given circumstances in time or disappears with the times.

What kind of company do you want to belong to?

Ressources:

Amazon One palm payment technology is coming to all 500+ Whole Foods Market stores in the U.S.
As adoption of Amazon One continues to increase among third-party retailers and their customers, Amazon doubles down on…www.aboutamazon.com

Amazon One
The fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or…one.amazon.com

Worldcoin
Building the world's largest identity and financial public utility, giving ownership to everyone.worldcoin.org